TELUS MOBILE STEREO BLUETOOH BUNDLE
TELUS were true innovators around Bluetooth adoption.
The highly successful TELUS branded bundle includes a high end Bluetooth Stereo head set, 16GB microSD card for all the customers music and a universal case.
KOKANEE USB SNOWBOARD GIVEAWAY - PLUG IN TO WIN !
The Kokanee beer brand is mountainous in Canada's west. While owned by Labbatt the beer brand carries a craft quality to it and annually sponsours many snow and mountain events.
As a prizing giveaway we formed a USB key as a snowboard and tied it to the World Ski and Snowboard festival at Whistler.
UNIVERSAL MUSIC SPICE GIRLS "GIRL POWER " PROMOTIONAL TOUR BUNDLE
Subscriber Music Portal services, like Google Play and iTunes Music are relatively new and now massive enabling the mobile device as the music player. But predating this activity you still needed to rip and mix your music on a PC.
EMI Music, planning the Spice Girls reunion tour, was open to an opportunity we propsed in a music bundle preloaded with MP3 music from top shelf artists on microSD card. But more, we added a Bluetooth Stereo Headphone set, a slick universal case and even a charm for personalizing your device. The true pay off was 4 lucky winners attending the concert in style. The bundle was actuated by our partner, Telus and their retail stores.
Girl Power and the MP3 power pack were a success at retail stores enabling increased revenue for TELUS and attach ratios. Radio spots and web execution showed the creativity drawing on hardware and digital asset/content bundling.
The Bundle was real fun to pull together.
AB/INBEV - SOCIAL PLATFORMS MANIFEST AT POINT OF SALE
ABInBev were just awarded the NHL brand rights for the 2012 season. The concept was to reward at retail a USB Key in beer box to drive call to action on social platforms. FACEBOOK had gone mainstream for a number of years so the natural choice was Pro Hockey content with Facebook being the call to action platform.
"Collect all Stanley Cup USB Keys in box and win exclusive NHL content"
The campaign was a massive success increasing social traffic around the iconic brand of Budweiser for many months throughout the year.
As a collectible I still see some pubs having the all team cups hung behind their bar.
TELUS - SMART START USB KEY - BlackBerry Edition
Telus were frequently looked for new ways to enhance the customer experience. In an effort to move away from cumbersome and ineffective in box manuals Avoca suggested staying with the highly successful USB Drive theme. The 2GB device came at juncture point in the TELECOM provider's ability to deliver content . Which was to say the concept of delivering rich media at data speeds of the day meant it was not going to work.
Smart Start addressed multiple problems in one very unique concept. Add a 2GB USB drive to the mobile handset box, allow for operator branding with specialized UI/UX, deliver high value video and data for consumer education, and allow the consumer to use an additional 2GB storage on a keychain device as gift.
The campaign was a great success and a B2B version of the device made its way to TELUS call desk support.